Alina Morawska on themes included in her new British Psychological Society book.
29 June 2026
When I was pregnant, 'what are you having?' was one of the most common questions that came my way. The obvious answer to that question is 'a baby' but clearly that's not what people wanted to know. When I revealed our choice not to find out the baby's sex, quite a few responded with surprise and a further question: 'so, how are you going to prepare?' I'd had very limited prior experience with babies, but we had attended all the antenatal classes, read a lot of books, and moreover I had a postgraduate degree in psychology. I was a 'parenting expert'. But was there something that I had missed?
With my scientist hat on, I conducted a systematic review (Morawska, 2020). I also came across a whole host of examples of the recognition given to how culture and gender interact. These included efforts to reduce the sex stereotypical marketing of toys to children (Fine & Rush, 2018); the adoption of policies to encourage girls' participation in STEM; gender-transformative programs (Levy et al., 2020); and debates about the impact of early sexualisation of children.
Once my review was complete, I was left with the feeling that I hadn't missed a step in my personal preparation… but perhaps I had not fully considered the sociocultural influences on the development of gender roles, the part this might play in ongoing gender inequities, and the implications of this for parents.
Expectations, attitudes, and behaviours
The development of stereotyped gender roles appears to be shaped from the earliest months and years of life (Halim et al., 2017). Most children are exposed to a continuing barrage of stereotyped sex roles from birth (Haines et al., 2016). At the most basic level, parents decide whether to dress their baby in pink or blue clothes, what toys to buy, and how to decorate their baby's nursery. They also have expectations and attitudes, both implicit and explicit, about sex roles, which influence how they interact with their child, how they communicate, and what behaviours they model (Endendijk et al., 2017; Morawska et al., 2025). For example, pregnant mothers describe their foetus' movement differently when they know their baby's sex (Rothman, 1986) and mothers have shown differences in expectations of physical performance of crawling babies (Mondschein et al., 2000) and sports and maths competence of primary schoolers (Tenenbaum & Leaper, 2003).
Babies come into the world primed for interaction with others and look for patterns, and gender is a salient cue in early environments. Even before they identify with being a boy or a girl, toddlers can sort items by gender (e.g., Serbin et al., 2001) – trucks are for boys and dolls are for girls. But there is very little evidence that many of the gender differences most of us can readily recite (pink vs blue, ballet vs rugby) are driven by innate differences between sexes.
Actually, there is considerable evidence for greater levels of gender similarity than differences (Hyde, 2014) and even in the areas of greatest difference, there is a huge degree of overlap between men and women (Joel et al., 2015). And there is a cost to emphasising gender differences: parents and other caregivers may overlook their children's abilities and needs because of their gendered expectations. Ultimately, we might be narrowing children's choices and opportunities when we assume that they are not interested in something because of their sex.
So, what can parents do?
A good starting point is to reflect on your own expectations in relation to your child's sex and their interests, preferences and activities. To what extent are those expectations shaped by stereotypes? How do these expectations and attitudes shape your parenting and interactions with your child? It's also important to consider the extent to which these expectations and attitudes are consistent with your broader values and ways you want to parent. If they're not, then consider what needs to change.
Another important element is to think about what you are modelling for your child. This can be the different roles parents play in families, such as who does which chores, but also how sex and gender are spoken about, what jokes are made about men and women and how parents talk about themselves and about their child. You might also consider what your child is exposed to in the media and online that might shape their views and attitudes.
Tune into and listen to what your child prefers and is interested in without making assumptions based on their sex. Just because they have chosen to play with the doll (or not) doesn't necessarily imply anything about their sex-based preferences. To create an environment that is responsive to a child's individual preferences, it is important to offer diversity of choices in toys, clothes, activities, and chores, that signal to your child that they can pick and choose what interests them and that you value their individuality.
When children do make choices – whether those be stereotypical or counter-stereotypical ones – watch your own reactions. What are your thoughts? Do they confirm your assumptions? How does the choice make you feel? And importantly how do you react – do you applaud the stereotypical choice or make a big deal out of a counter-stereotypical choice? Your reaction provides implicit signals to your child about what is ok and what is not.
As children get older, talk to them about diversity and individual differences and choices. Create an environment where children are willing to talk and ask questions that help them understand the complexities of their environment. Gender stereotypes exist and children are likely to be exposed to sexism at some point, so helping them recognise what's happening and find ways to respond in ways that promote agency and a sense of self-efficacy are important.
Talk to other caregivers about your approach – not everyone is going to necessarily share the same values and attitudes, but you can be clear on your approach to parenting.
The complexities of gendered environments
Ultimately, the aim is not to create an environment where sex and gender do not exist, but one that offers choices and options that are responsive to the child's individual needs and preferences and their developmental stage. For older children, it's about providing opportunities to understand gender stereotypes and how these can be navigated.
At this stage, while broad-based effective, evidence-based strategies to support parents in promoting the development of skills and capabilities in all children exist (Doyle et al., 2023) ones that focus on aspects of gendered stereotypes and environments do not. Parents report they are interested in supporting less stereotyped environments (Gates et al., 2026) so we need more research to better understand how parents and children can be best supported to navigate the complexities of gendered environments.

Alina Morawska, PhD; Parenting and Family Support Centre, School of Psychology, The University of Queensland
Key Topics in Parenting and Family Psychology, by Alina Morawska and Amy Mitchell, is published as part of the British Psychological Society’s ‘Key Topics’ series, in association with Routledge.
See also our ‘Parenting’ collection.
The Parenting and Family Support Centre is partly funded by royalties stemming from published resources of the Triple P – Positive Parenting Program, which is developed and owned by The University of Queensland (UQ). Royalties are also distributed to the Faculty of Health, Medicine and Behavioural Sciences at UQ and contributory authors of published Triple P resources. Triple P International (TPI) Pty Ltd is a private company licensed by Uniquest Pty Ltd on behalf of UQ, to publish and disseminate Triple P worldwide. Dr Morawska has no share or ownership of TPI, but does receive royalties from TPI. TPI had no involvement in the writing of this manuscript. Dr Morawska is an employee at UQ.
References
Doyle, F. L., Morawska, A., Higgins, D. J., et al. (2023). Policies are needed to increase the reach and impact of evidence-based parenting supports: A call for a population-based approach to supporting parents, children, and families. Child Psychiatry & Human Development, 54, 891–904. doi:10.1007/s10578-021-01309-0
Endendijk, J. J., Groeneveld, M. G., van der Pol, L. D., et al. (2017). Gender differences in child aggression: Relations with gender-differentiated parenting and parents' gender-role stereotypes. Child development, 88(1), 299–316. doi:10.1111/cdev.12589
Fine, C., & Rush, E. (2018). "Why Does all the Girls have to Buy Pink Stuff?" The Ethics and Science of the Gendered Toy Marketing Debate. Journal of Business Ethics, 149(4), 769-784. doi:10.1007/s10551-016-3080-3
Gates, S., Morawska, A., Lee, H. M., & Hepburn, S. (2026). Parental perceptions of gender-neutral parenting. Journal of Child and Family Studies 35, 947–962. doi:10.1007/s10826-026-03262-9
Haines, E. L., Deaux, K., & Lofaro, N. (2016). The times they are a-changing … or are they not? A comparison of gender stereotypes, 1983–2014. Psychology of Women Quarterly, 40(3), 353-363. doi:10.1177/0361684316634081
Halim, M. L. D., Ruble, D. N., Tamis-LeMonda, C. S., et al. (2017). Gender Attitudes in Early Childhood: Behavioral Consequences and Cognitive Antecedents. Child development, 88(3), 882-899. doi:10.1111/cdev.12642
Hyde, J. S. (2014). Gender Similarities and Differences. Annual Review of Psychology, 65(1), 373-398. doi:10.1146/annurev-psych-010213-115057
Joel, D., Berman, Z., Tavor, I., et al. (2015). Sex beyond the genitalia: The human brain mosaic. Proceedings of the National Academy of Sciences, 112(50), 15468-15473. doi:10.1073/pnas.1509654112
Levy, J. K., Darmstadt, G. L., Ashby, C., et al. (2020). Characteristics of successful programmes targeting gender inequality and restrictive gender norms for the health and wellbeing of children, adolescents, and young adults: a systematic review. The Lancet Global Health, 8(2), e225-e236. doi:10.1016/S2214-109X(19)30495-4
Mondschein, E. R., Adolph, K. E., & Tamis-LeMonda, C. S. (2000). Gender bias in mothers' expectations about infant crawling. J Exp Child Psychol, 77(4), 304-316. doi:10.1006/jecp.2000.2597
Morawska, A. (2020). The effects of gendered parenting on child development outcomes: A systematic review Clinical Child and Family Psychology Review, 23(4), 553-576. doi:0.1007/s10567-020-00321-5
Morawska, A., Baker, S., & Hepburn, S. (2025). Sex-based parent attributions for child behaviour. Child Psychiatry & Human Development. doi:10.1007/s10578-025-01942-z
Rothman, B. K. (1986). The Tentative Pregnancy: Prenatal Diagnosis and the Future of Motherhood New York, NY: Penguin Books.
Serbin, L. A., Poulin-Dubois, D., Colburne, K. A., et al. (2001). Gender stereotyping in infancy: Visual preferences for and knowledge of gender-stereotyped toys in the second year. International Journal of Behavioral Development, 25(1), 7-15. doi:10.1080/01650250042000078
Tenenbaum, H. R., & Leaper, C. (2003). Parent-child conversations about science: The socialization of gender inequities? . Developmental Psychology, 39(1), 34-47. doi:10.1037/0012-1649.39.1.34
SOURCE:
https://www.bps.org.uk/psychologist/unboxing-childhood-parenting-context-gender-stereotypes(accessed 29.6.26)
